200 years of collective Experience

The Team

Ross Holliday

President

  • Built 2,000 plus homes and developed 1,000 residential lots
  • Transacted over $800M in new construction residential real estate sales
  • MBA Thunderbird & Bachelor Brigham Young University
  • Past President of Salt Lake Home Builders Association, NAHB Board Member and National Delegate
  • Past Chair of Utah Construction Commission appointed by Governor
  • Whimsical art collector & keen societal observer

Tony Oviatt

VP Operations

  • 30 year real estate industry professional
  • Extensive background in architectural & interior design activities
  • Engineered cost control & estimating systems
  • Sales & management leadership with large construction outfits
  • Driver of 15%+ Net housing margins
  • Proud Tesla owner & enthusiast

Taylor Keys

VP Real Estate

  • 3rd generation real estate professional having sold more than 1,000 plus homes & transacted $500M+ in real estate
  • Sales management with national builder pedigree 
  • Extensive land development & entitlement experience including Transportation Oriented Developments (TOD)
  • Past member of Draper City Planning Commission
  • Top 1% in residential sales nationwide last 5 years
  • Cycling & spandex enthusiast

Tanner Oviatt

VP Finance & Accounting

  • Master of Accountancy 
  • CPA Designation
  • Construction cost accounting expertise in residential & commercial construction
  • Coordinates all banking, finance & tax activities
  • Expertise in the creation and implementation of accounting systems
  • Investor relations liaison
  • In-House Millennial

Sherrie Hall Everett

VP Marketing & Municipal Liaison

  • Past Neighborhood & Area Chair, Vision 2020 Steering Committee,  & City Council in Provo, UT
  • Past Vice Chair & Board Member of Utah Transit Authority (UTA)
  • Past Chair of Redevelopment Agency & numerous service boards & committees
  • Vast experience in master plan community marketing & sales experience coordination
  • Founder Creative Stream, Inc full service marketing/advertising agency
  • Plant Whisperer

Greg Wall

VP Land Development

  • Meticulous and thoughtful in researching and analysis of land
  • Evaluates data and provides analysis for acquisitions
  • Exceptional relationships with engineers, civic, and architects to drive quality projects
  • Guides the entitlement processes which at times can be complex
  • Strong technical and people-skills to work through intricate development challenges
  • True Blue Through and Through

Greg Runge

VP Construction

  • 14 years experience working in the construction industry
  • Teambuilder of driven, customer-focused, smart, and dedicated teams
  • Brings proven efficiencies in construction scheduling and building timelines
  • Implements major customer touch points through the building process
  • Manages construction schedules, quality assurance, problem-solving, and construction budgets
  • Harleys, Hulls, and Hills Hotshot

Kyle Wilding

Purchasing Manager

  • Focus on creating efficiencies and quality in construction outcomes
  • Negotiates quality, service, price, and contract terms for construction
  • Builds relationships with and onboarding suppliers and subcontractors
  • Market research, technical documentation, and attention to detail for construction supplies, documents, and building codes
  • Process evaluation and redesign focused on ROI
  • Woodworking Wizard

Lea Holliday

Business Development

  • 2nd generation real estate professional
  • 20 year construction veteran & Avid Ratings Award Winner in customer service
  • Works to manage supply chain relationships & construction moral
  • Extensive experience in customer relations and warranty services
  • Technical expertise in construction science & industry best practices
  • Captain Fun

Curt Searle

Construction Manager

  • 25 year construction professional having built hundreds of homes
  • Ensures overall quality, scheduling activities, SWPPP and Energy Star compliance
  • Leads construction teams and drives all field activities for all things construction
  • Specialized skillset in HVAC system design and energy conservation
  • Fishing Assassin

Jerry Woolsey

Construction Manager

  • 14 years dismantling WWII chemical weapons
  • Managed 15-20 team members with renowned extreme sports athletes in motor sports
  • Supervised the builds of hundreds of homes in Salt Lake and Tooele Valleys
  • Brings skill, efficiencies and team building to create great lifelong family residences
  • Golf Zealot

Core Values

Integrity

We do the right thing every time no matter what.
People come first, all the time.

Customer Centric

We understand the reason we are in business and stay in business.

Teamwork

We work together with an abundance mindset so that everyone benefits across the broadest spectrum.

Time Orientation

We lead in delivering maximum value to our customers by giving them what they want and need, when they want it.

Extreme Ownership

We own the totality of our personal actions and job responsibilities to ensure our team’s performance.

Transparency

We practice clear, candid, and truthful communication through every interaction.